Search results for "corporate citizenship"
showing 2 items of 2 documents
Why Enforcing Corporate Social Responsibility (CSR) is Morally Questionable
2008
Docketed literature on Corporate Social Responsibility (CSR) exhibits heated contentions on the nature of business-society relations. This paper seeks to explore this contentious issue in the light of contemporary incorporation of CSR in business strategic plans. It notes that enforcing CSR on business might lead to its manipulation to advance corporate organisations’ purely self-interested ends rather than pursuing intrinsic philanthropic activities for the good of society. An insight into the undesirable consequences of enforcing CSR is given. Using Kantian ethics, the paper notes that the instrumental use of CSR by corporate organisations is immoral because it does not treat CSR as an en…
Managing Mental Standards with Corporate Citizenship Profiles
2011
Stakeholder expectations of corporate responsibility are growing and thus understanding the dynamics of expectations is becoming important for companies. Stakeholder expectations that are met open doors for stakeholder favor, whereas unmet expectations may hinder or even prevent collaboration. While all companies are expected to be responsible enough to keep away from causing harm to others, a competitive edge can only be achieved if the minimum expectations are exceeded. The paper suggests that companies can both exceed and manage stakeholder expectations in practice by building up a corporate citizenship profile that gives direction to their specialization in responsibility. This niche ca…